In short: A white-label casino’s price has seven parts: the platform subscription, a one-time setup fee, a share of gross gaming revenue (GGR) on some plans, game-content costs, payment-processing costs, the licence and its compliance overhead, and marketing. The platform fee is the only part that appears on a pricing page. The rest is set by your markets, your contracts and your growth plan, so compare offers on a twelve-month total, not a monthly headline.
“How much does a white-label casino cost?” usually gets a monthly figure as the answer, which is the least useful number in the deal. The subscription is predictable; the GGR share, the game and payment pass-throughs and the licence are not. This guide separates what is in the white-label price from what sits outside it, uses Spinlab Studio’s published plans as a worked reference, and ends with the checklist we would use to compare two quotes. For the full launch budget beyond the platform, read how much it costs to start an online casino.
The seven cost lines in a white-label casino
| # | Cost line | Usually inside the white-label price? | What drives it |
|---|---|---|---|
| 1 | Platform subscription | Yes | Plan tier: team seats, features, support level, API access |
| 2 | Setup fee | Yes on monthly billing, often waived on annual billing | Configuration, front-end template, onboarding |
| 3 | GGR share | Depends on the plan | Your turnover and hold; a percentage of GGR grows with the business |
| 4 | Game content | Access is included; studio terms vary | Aggregator and studio contracts, premium studio uplifts, minimums |
| 5 | Payments | Integration included; processing fees are not | Payment-method mix, markets, approval rates, chargebacks, crypto network fees |
| 6 | Licence and compliance | No (recommendations and workflows included) | Jurisdiction, application and renewal fees, KYC check volume, reporting |
| 7 | Marketing and affiliates | No | Channel mix, CPA or revenue-share deals, bonuses, CRM |
Lines 1 to 3 are the vendor’s price. Lines 4 to 7 are the business’s price. A quote that looks cheap on lines 1 to 3 can still be the expensive option if its game terms, payment markups or GGR share are high, which is why the white-label casino pricing guide insists on a total-cost view.
1. The platform subscription
The subscription pays for the hosted platform: player accounts and wallet, game lobby and aggregation layer, cashier, bonus engine, back office, reporting, hosting and support. Tiers normally differ by the number of back-office users, the features switched on (loyalty, VIP tools, automated KYC, API access, sportsbook) and the support level. Annual billing is almost always cheaper per month than monthly billing. If budget is the main constraint, see how to start a white label casino with minimal upfront cost.
As a reference, these are Spinlab Studio’s published plans at the time of writing (17 October 2026):
| Plan | Per month, annual billing | Per month, monthly billing | GGR fee | Headline inclusions |
|---|---|---|---|---|
| Launch | $999 | From $1,299 plus a one-time setup fee | 2% of GGR (limited-time terms) | One back office, two team members, 5,000+ slots, live games and game shows, one front-end template, local payment support, licence recommendations, standard support |
| Scale | $1,499 | From $1,999 plus a one-time setup fee | None (limited-time terms) | Launch plus five team members, original games, unlimited depositors, loyalty and VIP systems, automated KYC, bonus engine and promo codes, webhooks and full API access, priority and live-chat support |
| Dominate | $2,499 | From $2,999 plus a one-time setup fee | None (limited-time terms) | Scale plus unlimited team members, sportsbook integration, AI-based fraud detection, custom feature requests, automated loyalty bonuses |
| Lifetime Access | $75,000 one-off | n/a | None | Everything in Dominate with monthly fees waived, 10,000+ games, premium sportsbook, unlimited emails, VIP support |
The plan can be changed at any time, there is a 14-day money-back guarantee (setup fees are non-refundable), hosting is included and a custom domain or a free spinlab.studio subdomain can be used. The setup-fee amount, sportsbook fees, liquidity fees and custom plans are discussed on the demo call. Always check the pricing page for the current terms, since the GGR conditions are marked limited-time.
2. The setup fee
Setup covers configuring the platform for your brand: front-end template, domain, markets and currencies, payment methods, game categories, bonus rules and back-office users. Vendors handle it in one of three ways: a published one-time fee, a fee that is waived on an annual contract, or a fee that is quoted per project after a scoping call. When it is quoted, ask what is inside it (template customisation, number of payment integrations, data migration) and what counts as a change request afterwards, because change-request fees are where a low setup fee is often recovered.
3. The GGR share
A GGR share is a percentage of stakes minus wins paid to the platform. At small volumes it is cheaper than a higher flat fee; at scale it becomes the largest platform cost. Two things to check: the definition (GGR before or after bonus cost, and whether jackpot contributions or free-spin wins are excluded) and whether the percentage is permanent or tied to a plan tier. Our GGR vs NGR guide and calculator shows how to model it with your own figures, and the guide to picking a casino platform pricing model compares flat, GGR-share and hybrid deals.
Worked example, illustrative only: an operator with $200,000 of monthly GGR on a plan with a 2% GGR fee pays $4,000 a month on that line, more than the subscription itself. The same operator on a plan with no GGR fee pays the higher subscription and keeps the difference. The crossover point depends on your own turnover, which is why the right plan changes as the casino grows.
4. Game content
Access to the game library is part of a white-label platform, but the commercial terms of the studios behind it are a separate layer. Game revenue share, premium-studio uplifts, minimum monthly guarantees and jurisdiction-specific certification costs all sit here. Before you sign, ask for the list of studios available in your target markets and the share or fee that applies to each tier. What to check is covered in casino game aggregation 101.
5. Payments
The platform integrates the cashier; the payment providers charge for the transactions. Expect per-transaction fees, setup fees for some methods, rolling reserves, chargeback costs, currency conversion and, for crypto, network fees and custody controls. The mix of methods you need is set by your markets, so the realistic way to budget is to pick the markets first and then price the methods those players use. Our guide to payment methods for online casinos covers the choice by market.
6. Licence and compliance
The licence is never inside a white-label subscription. A platform can recommend jurisdictions, run the KYC and AML workflows and produce the reports a regulator asks for, but the application, renewal and compliance fees are paid to the regulator and its agents, and they differ by jurisdiction. Who holds the licence for a given setup is set out in the contract. Per-check KYC fees and transaction-monitoring costs scale with player volume, so include them in the operating budget rather than the launch budget. For a lower-cost jurisdiction example, read the Anjouan licence guide.
7. Marketing and affiliates
Marketing is outside the platform price and is usually the largest variable cost after launch. The platform’s job is to make it measurable: affiliate tracking, bonus cost reporting and cost-per-first-depositor by channel should all come from the back office. The fifteen numbers to watch are in our online casino KPIs guide.
A twelve-month comparison template
Put every quote through the same table before you decide. Fill it with your own expected GGR for months one to twelve and the vendor’s answers for each line.
| Line | Vendor A | Vendor B | Question to ask |
|---|---|---|---|
| Subscription × 12 | Annual or monthly billing? Which features are extra? | ||
| Setup fee | What is included, and what is a change request? | ||
| GGR share × expected GGR | Which GGR definition? Permanent or plan-dependent? | ||
| Game terms | Studio share by tier, minimums, premium uplifts | ||
| Payment markups | Does the platform add a margin on processing? | ||
| Support and SLAs | Response time, live chat, named contact | ||
| Exit terms | Notice period, data export, domain and player ownership |
The last row matters more than it looks. A white-label casino you cannot leave with your player data and domain is a rental, whatever the monthly price. Our build vs buy guide and the white-label platform guide list the exit questions in full.
Frequently asked questions
What is included in a white-label casino price? The hosted platform: wallet, lobby and game access, cashier integration, bonus engine, back office, reporting, hosting and support, plus setup. Licence fees, payment processing, studio revenue share and marketing are outside it.
How much is a white-label casino per month? It depends on the vendor and tier. As one reference, Spinlab Studio’s plans run from $999 to $2,499 per month on annual billing at the time of writing (17 October 2026), with a $75,000 lifetime option and setup fees discussed on the demo call.
Is a GGR share or a flat fee cheaper? A GGR share is cheaper at low volume and more expensive at scale. Model both against your own twelve-month GGR forecast; the crossover is usually within the first year for a casino that grows as planned.
Are there hidden costs in white-label casinos? The common ones are change-request fees, payment markups, premium-studio uplifts, data-export charges and notice periods. None is hidden if you ask for each line in writing before signing.
Does the white-label price include the gambling licence? No. The platform can recommend jurisdictions and run the compliance workflows, but licence fees are paid to the regulator; who holds the licence for your setup is set out in the contract.
Can I start on a small plan and upgrade? On Spinlab, yes: plans can be changed at any time, and there is a 14-day money-back guarantee on the subscription (setup fees are non-refundable).
Next step: If you want the seven lines filled in for your markets and expected volume, book a demo and bring your twelve-month GGR forecast; we will walk through the plan that fits and the costs that sit outside it.
